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Accident Exchange rebrand brings new identity for In-Car Cleverness 

The Accident Exchange group of companies – which includes telematics firm In-Car Cleverness – has rebranded under one name to deliver its services to fleets, dealers and insurers.

Two business areas have been formed under the new AX brand – AX Automotive and AX Innovation

Implemented after a return to profitability in 2018 and intended to streamline services, the move sees two business areas formed – AX Automotive and AX Innovation.

AX Automotive will focus on the growth of the Credit Hire business, broadening its market reach, while AX Innovation will concentrate on a growing suite of vehicle technology products. This includes the telematics solutions previously delivered by  In-Car Cleverness and the asset recovery services, in-car cameras and day-insurance from under the former DCML company.

Lucy Woods, chief executive of AX, said: “We now have a sound footing for the future and the rebrand forms part of that strategy.

“The two core pillars of exceptional customer care and innovative technologies will, naturally, remain front and centre of everything we do. However, by streamlining the brands as one we can deliver even greater agility, efficiency and revenue to all our partners and customers regardless of their individual business needs.”

She added: “We now intend to build on our foundations and continue to listen and work with our partners to bring even more intelligent and innovative services and products to them whilst developing our business to be sustainable in the evolving motor industry.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.