‘Red Thumb’ awareness day highlights risks of distracted driving
Developed in the UK by Devon County Council’s road safety team, My Red Thumb sets out to reach as many road users as possible through the use of social media and to use behavioural change techniques to encourage people to change their habits.
The original idea came from a similar campaign in the US which encourages drivers to paint their thumbnail red as a reminder not to use a mobile while driving.
This year, #MyRedThumb will use Thunderclap, a crowdspeaking platform, to spread its message onto social media.
Partners involved in the awareness day include Devon County Council, Devon & Somerset Fire & Rescue, Devon & Cornwall Police, Torbay Council, Peninsula Trauma Network, South Western Ambulance Trust, Learn2Live Partnership, Devon Air Ambulance, The Honest Truth Partnership and the Highways England.
For more information, visit: myredthumb.com
Katie Beck
Katie joined Fleet World in 2012 as an editorial intern, following the completion of an English and American Literature BA from the University of East Anglia. She accepted a full-time position as an editorial assistant at the end of the internship period, and was promoted to the role of features editor in 2014. She works across the magazine and website portfolio, and administrates the social media channels.
