Volvo culls estates and saloons to go SUV-only in UK

Volvo has confirmed that it’s axing all saloons and estates from its UK line-up as it puts focus on high-demand models.

Volvo has retired the V60, S60 and V90 models in the UK, although pre-configured dealer stock versions remain online

Drivers can no longer order new V60, S60 or V90 models through Volvo’s website, although pre-configured dealer stock versions do remain available online.

The move comes just two months after the carmaker culled the V60 Cross Country estate, V90 Cross Country estate, S90 saloon and XC40 Recharge PHEV crossover under plans to “consolidate” its line-up.

A spokesperson said that less than 10% of Volvo’s UK sales are represented by saloon/estate models – and the vast majority of its customers opt for an SUV.

New car registrations figures show the XC40, XC60 and XC90 all sit in the top 3 positions in their respective segments when it comes to UK sales.

In its official statement, Volvo said appetite for saloon and estate models had fallen to very low levels in the UK, prompting the decision.

The brand added that it was continuing work to rapidly transform its product offer, “which means not only moving towards full electrification, but also shifting to new platforms and technologies across all our cars”.

Volvo continued: “We will naturally need to evolve and consolidate our line-up as we prioritise fully electric cars and make this technological transition. As a result, we have removed further models from the UK line-up. These include the S60, V60 and V90. Demand for our existing SUV line-up continues to grow, while interest in our forthcoming fully electric EX30 and EX90 models is strong.”

Volvo set out its stall on electrification early, announcing back in March 2021 that it was working to become a fully electric car maker by 2030 and go fully online for sales.

The EX30 baby electric SUV arrives this year, followed by the EX90 range-topping seven-seat SUV in 2024 as the replacement to the XC90.

Latest figures for Volvo show global sales of 66,379 cars in June, up 33% compared with the same month last year. The XC60 was the top-selling model with sales of 21,053 cars, followed by the XC40, with total sales at 18,170 cars and the XC90 at 9,895 cars.

Sales of the company’s fully electric cars quadrupled compared to the same period last year. Its Recharge line-up of chargeable models, with a fully electric or plug-in hybrid powertrain, accounted for 37% of all Volvo cars sold globally during the month while the share of fully electric cars stood at 14%.

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.