Volvo boosted by 32% YTD increase in corporate registrations
Volvo's dealer based corporate and leasing registrations rose from 5,327 (January – June 2011) to 7,013 (January – June 2012).
2012 looks set to be another year of growth within the Business Sales channels in the UK market, and with its excellent line up of business relevant design and ongoing C02 improvements, including S60 and V60, each with four diesel engines ranging from 115hp to 215hp, all emitting 120g/km or less of C02, Volvo is well positioned to capitalise on this growth.
With 70% of V40 sales predicted to be sold through corporate channels in a full year, every dealer and member of the sales staff have attended a week long launch of the premium hatchback at Rockingham. As with every Volvo model, the V40 is packed with class leading technology such as the world's first Pedestrian Airbag and City Safety as standard, so it is fundamental Volvo ensures the entire dealer network is fully briefed on the car before it goes on sale.
Volvo launched its Business Sales Academy to further help dealers build relationships with customers and increase sales. The academy will also help dealers support corporate customers' in all areas of sales and aftersales – a need highlighted in research Volvo conducted in 2011.
The academy forms part of Volvo's strategy for transparent communication channels and creates a seamless link from the Head Office right through to the dealer and then to the customer. To date over 300 Volvo staff have attended and successfully completed the Business Sales Consultant course.
Selwyn Cooper, Volvo Car UK's National Corporate Operations manager, said: 'We are committed to providing our customers with relevant and accurate advice as they search for vehicles that will compliment their business and contribute to company savings as well as providing their drivers with cars they are happy to drive. Our Business Sales Academy launched this year and has already seen some impressive results and customer feedback has been very positive.'
Volvo last year focussed on putting all business centre staff through its tax training programme. The manufacturer is committed to supporting its dealers, further equipping them with the highest level of expertise, specialist knowledge and understanding they require to assist corporate customers in making informed decisions in their purchasing process. Marketing is likely to form stage three of the academy's training content for this autumn.