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Vehicle graphics still ‘essential marketing method’ in digital age

Vehicle graphics remain a key corporate branding weapon and have not been overtaken by the digital age.

Barnaby Smith, managing director, Mediafleet

Barnaby Smith, managing director, Mediafleet

So says Barnaby Smith, managing director of Oxfordshire-based fleet graphics and branding specialist Mediafleet, who outlines that while digital media is today commonplace, but it is not a replacement technology.

According to Smith, vehicle graphics provide three essential marketing services: Visibility – industry research suggests that more than 3,000 people per hour see a branded vehicle operating in a busy area; credibility and audience targeting.

He continued: “All generations take some comfort from seeing traditional adverts, which is why the clever marketeer will use all promotional tools in their toolbox including vehicle branding.”

Smith concluded: “Used correctly all tools, including vehicle graphics, have a part to play in delivering a company’s brand message to its target audience.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.