Vehicle graphics remain a key corporate branding weapon and have not been overtaken by the digital age.

Barnaby Smith, managing director, Mediafleet

So says Barnaby Smith, managing director of Oxfordshire-based fleet graphics and branding specialist Mediafleet, who outlines that while digital media is today commonplace, but it is not a replacement technology.

According to Smith, vehicle graphics provide three essential marketing services: Visibility – industry research suggests that more than 3,000 people per hour see a branded vehicle operating in a busy area; credibility and audience targeting.

He continued: “All generations take some comfort from seeing traditional adverts, which is why the clever marketeer will use all promotional tools in their toolbox including vehicle branding.”

Smith concluded: “Used correctly all tools, including vehicle graphics, have a part to play in delivering a company’s brand message to its target audience.”