Vauxhall launches GSe electrified performance sub-brand

Vauxhall is introducing a new GSe sub-brand that will be used for top-of-the-range electrified performance models.

The GSe badge will denote range-topping models that combine sharper looks and handling with electrified powertrains

The moniker stands for Grand Sport Electric and will denote models that combine sharper looks and handling with electrified powertrains, including plug-in hybrids and fully electric editions.

This will support the brand’s plans to offer electrified versions of all its models by 2024 and only sell 100% electric vehicles from 2028.

James Taylor, acting managing director at Vauxhall, explained: “Sitting atop the newly simplified Vauxhall range, the GSe name is both a nod to GSi performance models from our heritage as well being a complement to the GS versions in our line-up today.

“Vauxhall is committed to electrifying Britain and GSe shows that performance and driving pleasure are set to be part of our electric future.”

Also being adopted by the Opel brand in Europe, the new badge has been teased in an image but details of which models will get the GSe treatment first are yet to be revealed.

Vauxhall already offers electric versions of the Corsa, Mokka, Combo Life and Vivaro Life, with electric versions of the new Astra and Astra Sports Tourer Electric due next year. These will share underpinnings with the Peugeot e-308 and e-308 SW revealed this week.

The Astra, Astra Sports Tourer and Grandland are also available as plug-in hybrids.

The GSe badge has already been used for the Manta GSe ElektroMod ‘restomod’ concept, which was revealed by Opel last year and uses the same bright yellow and black colour combo as the logo. It also revives the GSE ‘Grand Sport Einspritzung’ (Grand Sport Injection) label seen on the Opel Commodore GS/E and the Monza GSE.

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Natalie Middleton

Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.