Motom is to bring its low-cost digital remarketing platform to motor dealers across the UK under a new tie-up.

Motom promises to reimagine how motor vehicles are wholesaled and speed up the whole process

The company launched earlier this year and promises to reimagine how motor vehicles are wholesaled and speed up the whole process.

It’s now partnered with the Independent Motor Dealers Association (IMDA), which represents and supports more than 900 independent dealers.

Julian Humphreys, CEO of Motom, said: “In a market challenged on almost every front, we see the IMDA as the true voice of the independent motor dealer. The team at the IMDA have impressed with their passion and commitment to developing standards and enhancing the reputation of independent car dealers through communication and information share, new product partner introductions and government lobbying amongst many other activities.

“Innovation, engagement and support form the DNA of the IMDA, and Motom are delighted to be associated with the team.”

Motom’s goal is to deliver a robust digital platform that’s interactive, engaging and intuitive to use – something that chimes with the IMDA and the needs of its members.

Umesh Samani, chairman of the IMDA, added: “The IMDA continues to look for ways to support its members through meaningful partnerships with product and service providers. With the fast-paced world of technology it is ever more important that we engage with class-leading partners that can evolve with the ever-changing demands placed on our members. Motom offered us a robust, functional and feature-rich platform to showcase to our members.”