Silvey Fleet’s managing director, Miriam James, talks customer feedback, continuous improvement, alternative fuels and expansion into new markets.

Silvey Fleet managing director Miriam James

It’s been a time of development for Silvey Fleet 

In early 2020, we launched our new vision and strategy for the business. Since then, our constant focus has been to make our vision, to be the best fleet management solution provider for our customers, reality. We add value to our customers through the provision of effective solutions, supported by a culture of continuous feedback and improvement. This approach ensures that our customers remain at the centre of everything we do. In addition to providing them with the products that they need, we also support them to make better informed decisions that will be of benefit to their business. 

Our vision is to be the best fleet management provider for our customers 

We see major growth opportunities within the broader fleet management business. Silvey Fleet is part of a wider group of companies and together we are well-placed to ensure that all our customers’ needs are met. We have a clear plan of what we want to be, where we want to go and how we will serve our customers and will continue to invest to deliver new levels of growth into the future.  

Silvey Fleet can deliver on driving efficiency for fleet businesses  

Working with both existing and prospective customers and making sure our solutions are compatible is an important part of the growth process. We can identify and analyse potential pain points and support customers through them. It’s a service we deliver, not just to fleet managers and the decision-makers, but also drivers – the end-users.  

Efficiency comes from providing seamless solutions, and making sure that we keep customers informed of any new products or services that could add value for their business. 

The company is on a greener mission 

Our customers face many challenges, especially that of reducing carbon emissions. There is an increasing demand for alternative, more sustainable fuels and we are delighted to be able to offer these greener options.  

We are passionate about increasing the range of sustainable fuels available through our fuel cards to support customers through the transition to alternative fuels. In addition to 11,000 EV charging points, our network now includes more than 15 Renewable Diesel (HVO) sites. Furthermore, the number of sites offering these fuels is set to significantly grow over the next few years. We have also recently launched a range of carbon offset solutions, enabling customers to buy fuel for which emissions have been offset already. 

We recognise our customer requirements will vary depending on their fleet type, which can include HGV, LCV and cars. Our plan is to meet their needs based on their individual requirements. As part of a wider group of companies, we can support customers with deliveries of traditional fuels, as well as Renewable Diesel (HVO) and AdBlue. 

Being people-pleasers is an important part of the business  

We were recently awarded an Investor in Customers Gold award in recognition of our efforts in that area. Our purpose and vision for the business is based around making sure we fulfil our customers’ needs, not just today, but also into the future. Feedback from customers, as well as an internal culture of continuous improvement, is hugely important to us. We’re genuinely interested to hear, not only from our customers, but also our employees. Our goal is to continue that process to ensure we carry on meeting those targets.   

Expansion into Ireland is the first of many… 

We went live in Ireland almost a year ago and now have a small team there, supported by the head office in Bristol. Although the Irish market is different to that in the UK, the fundamentals are very similar, and we are enjoying successfully growing the business in this region.