Developed using Volkswagen’s MQB platform for the “best Skoda ever”, the third-generation model brings a new design language based on the VisionC concept revealed earlier this year.

Skoda added that the model also brings increased proportions and space along with innovative technology, driving dynamics and build quality, ensuring ‘the car has shifted to the upper end of the automotive mid-class’.

Passenger space and boot size have been increased and are said to set a new benchmark in the segment and the brand also says: ‘The car offers the best values in terms of comfort, infotainment and connectivity, safety, eco-friendliness, consumption and performance.’

‘The new ŠKODA Superb is the best ŠKODA ever. This latest generation of our flagship will appeal to new groups of customers in the business and private sector. The qualities of the Superb emphasise the brand’s values and point to the future of ŠKODA,’ added Skoda CEO Prof Dr h.c. Winfried Vahland.

The new model makes its world premiere in mid-February 2015 in Prague. It will then be introduced at the Geneva Motor Show in early March.

The market launch is planned for mid-2015 in Europe, with UK deliveries in the autumn.