Alphabet has named former LeasePlan brand director Simon Carr as its new chief commercial officer, replacing Martin Quail.

Simon Carr, new chief commercial officer, Alphabet GB.

Carr brings 16 years’ industry experience, starting off his career as business development manager at Hitachi Capital and including 10 years at LeasePlan in a number of leadership roles.

Carr’s new role will see him work on enhancing relationships with Alphabet’s customer base to collaboratively develop latest products and services.

Nick Brownrigg, CEO for Alphabet GB, commented: “I’m extremely pleased to welcome Simon to Alphabet after a rigorous international search for what is a vitally important position for our business. We’re excited to have recruited someone of Simon’s personal qualities, professional calibre and industry experience. He will play a pivotal role in leading the future development of Alphabet’s commercial activities, new product initiatives and the ongoing efforts to increase our customer focus.”

This year has also seen Alphabet appoint a new head of compliance, Leanne Christmas, and new chief financial officer, Stefan Oswald, who joined the business in March.