Orchestrated by charity Brake, this year’s Road Safety Week is focused on the need to ‘tune in to road safety’ and avoid distractions that could cause devastation.

As part of its campaign, Road Skills is sending out its Injury Prevention Code of Conduct poster and its Cyclist TBT to clients.

Road Skills founder David Somers said: ‘We are asking all our clients to take their drivers through the Cyclist TBT. This is especially pertinent after the recent spate of cyclist deaths on London roads.’

Somers added that safer driving can be simple to achieve: ‘Most driving can be improved with better hazard perception and more concentration behind the wheel. A vast majority of drivers overestimate their own ability, and underestimate the need to stay within speed limits or keep safe distances.

‘I urge every driver to take advantage of Road Safety Week to brush up on their knowledge. You may be surprised by what you didn't know.’