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Polestar 2 wins prestigious design award

Polestar 2 has been recognised as the ‘Best of the Best’ by Red Dot in the internationally renowned contest’s Product Design category.

Polestar 2

Polestar 2 has been recognised as the ‘Best of the Best’ by Red Dot

The award is given to ‘ground-breaking design’ and is the top prize in the highly contested category.

“I believe we have created a very strong visual identity for the Polestar brand. Being a new player allows us to create a design language that is contemporary and doesn’t rely on traditional paradigms,” said Maximilian Missoni, head of design at Polestar.

Entries were judged by a panel of around 50 international experts who tested, viewed and evaluated each submission individually. Winners of Red Dot awards are judged in nine criteria including degree of innovation, functionality, durability and ergonomics.

In the over 60-year history of Red Dot’s design competition, this year saw a new record number of submissions from corporates and design studios. In the end, the Swedish electric performance brand’s second car – Polestar 2 – was named the winner, outshining products from 60 countries.

Polestar 2 was launched in 2020 as a premium five-door all-electric fastback. The vehicle embodies the brands’ design-led philosophy with a real attention to detail.

Polestar CEO, Thomas Ingenlath, added: “One of my personal motivations is to create products that have character, that are recognisable, that contribute to a stimulating and inspiring world. This recognition confirms that Polestar is making a difference.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.

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