A new promotion to customers that started in January – the "Drive Away Happy" campaign – is also promoting the popular and financially attractive "Just Add Fuel" package that removes the hassle out of running a car; looking after the customer's insurance, servicing and warranty, road tax and roadside assistance for one fixed monthly amount over three years.

In the first half of 2012, Peugeot plans a very active product launch phase, with the arrival of a world first, the award-winning and accomplished 3008 HYbrid4, followed by the restyled 107 and the new 508 RXH which uses the same HYbrid4 technology. Announced in March and available mid-year is the all-new 208. A product of re-generation that will define the hallmarks of its sector, it has its world premiere at the Geneva Motor Show, as do the new Partner and Expert Tepee.