Optimised Specsavers website provides comprehensive info
The site explains the full range of eyecare vouchers available, along with their costs and benefits, covering: requirements for driving, VDU eyecare, safety glasses, optical care, and additional employee benefits. The site has been highly optimised for fleet managers so that search terms will quickly direct them to the relevant facts. With separate sections for employers and employees, it is easy to find the right level of information regarding regulations, eyecare policies and general eye health.
Dona McLafferty, corporate account manager for Specsavers Corporate Eyecare, said: ‘Our website is now very sophisticated, even allowing clients to book an appointment online or "try on" glasses by uploading a photograph. The real success behind our website is that it is not there in isolation. It is a valuable communication and information resource but is just one tool used and supported by a dedicated team of account managers who provide a vital and constant source of human interaction.’