The focus of the campaign is to help influence safety behaviour and attitudes across all areas of Northgate's business including workshops, rental and sales depots, head office and support services. The promotion is based on two characters – Ms Safe and Mr Sound – to raise awareness of 10 key principles, which take a sensible and practical approach to health and safety. 

The 10 principles to staying safe and sound at work are:

1. Keep Safe – if you see anything that looks like it could be hazardous, let the company know

2. Read, look, listen – understand rules, signs and instructions before starting work

3. Clean up – keep work areas neat and tidy to avoid unnecessary accidents

4. Cover up – ensure protective clothing and special equipment are in good condition

5. Speak up – all accidents, incidents and near misses must be reported to your manager

6. Don't DIY – do not adjust, modify or repair any work equipment unless competent and authorised to do so

7. Do it right – only trained and competent people should use work equipment and machinery

8. Spot check – check tools and equipment are in good condition and use the correct ones for the job

9. Weigh it up – before lifting, assess the load and capability to move it

10. Any ideas? – any suggestions about making the workplace safer.

The poster and microsite campaign is fully supported by senior management and all employees in the UK, Ireland and Spain will be given information about the campaign through various mechanisms such as in their safety committee meetings and toolbox talks at locations.

The safety principles are supported by other processes and controls, which include risk assessments, safety inspections, effective accident and incident investigation, competence training and the continuous development of employees through initiatives such as staff attending British Safety Council accredited training courses, which are carried out internally by the Northgate safety and environment department.

The company's safety and environment manager Colin Gilstin said: 'The overriding objective of the campaign is to improve culture, and everyone's appreciation of working safely. We want this to become an everyday habit rather than an occasional hindrance. We want all employees to "work safe, stay safe" in whatever role or task they carry out.'

For more details about Northgate, please visit: www.northgatevehiclehire.co.uk