Sally Dennis has been appointed as sales director, Mercedes-Benz Cars UK.

Sally Dennis has been appointed as sales director, Mercedes-Benz Cars UK.

With over 30 years of automotive experience, Sally brings a wealth of knowledge and expertise to her new role. Having worked for both premium and volume automotive manufacturers, she understands the needs and demands of customers in today’s ever-changing market.

Since joining Mercedes-Benz in 2012, Sally has held various senior positions and has been instrumental in driving the success of the brand. Her previous roles, including head of fleet, used cars and re-marketing, and customer operations director in Mercedes-Benz Financial Services, have given her a deep understanding of the customer journey and the importance of providing a seamless buying experience.

Mercedes-Benz UK MD, Gary Savage said: “Sally recognises the importance of collaboration with our network partners and the vital role they play in delivering exceptional customer service. Her extensive experience and passion for the automotive industry will undoubtedly contribute to our continued success.

As well as Sally’s responsibilities for new car sales, she continues to look after used cars & remarketing.

Sally said: “The Agency model presents exciting opportunities for our business and I am delighted to be working so closely with our network partners as we build on our current success. This new approach delivers a contemporary and customer centric experience, whether that’s in store, online or a combination of the two. I am also certain that this new way of working will attract talented individuals to join us from not only the automotive industry but also from digital and retail environments.”