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New online EV and hybrid sale scores major interest, says BCA

BCA’s new fortnightly e-Auction dedicated to electric vehicles and hybrids is seeing significant interest, according to the firm.

BCA’s first e-Auction saw more than 300 buyers participate, with many joining via BCA’s Buyer app

Vendors who have already committed vehicles to the programme include Tusker, BCA Outsourced Solutions, Zenith, Ogilvie and RCI, and the first sale – run on 26 November 2019 – offered 14 different derivatives of electric and hybrid vehicles, while more than 300 buyers participated, with many joining via BCA’s Buyer app.

Each sale features up to 100 units with all vehicles sold with the new BCA EV/Hybrid Assured Report.

BCA online operations director, Duncan Reaney commented: “BCA continues to see strong growth in sales to digital bidders and the creation of specialist events, such as this newly launched EV/Hybrid e-Auction, make it easy for professional buyers to locate the vehicles that they are interested in. Using decision intelligence to determine the optimal channel to market whilst developing digital products to support our customer’s physical activities are important elements of BCA’s strategy.”

He added: “We have seen exceptional uptake by customers for the BCA Buyer app which is driving demand across our entire sales programme. Over 10,000 unique users and more than 50% of active buyers have used the BCA Buyer app since it launched just under a year ago to find, track and bid on vehicles and is now forming an important part of BCA’s journey to giving customers a truly personalised digital experience that supports their business needs.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.