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New app enables customers to compare cabs on price, availability or service in real-time

Dubbed Cab Guru, the app currently has over 10,000 cabs available in London and 15,000+ across the UK – said to be the largest online cab fleet in the UK. Where there is currently no Cab Guru partner coverage, customers will be shown a list of local cab companies to call and make their booking directly with them.

The collaboration is intended to help the UK’s private hire and taxi firms compete with Uber.

Marketing Manager Danielle Kinsella commented: “Cab Guru is about being helpful to customers. If you’re in a town or city you don’t know, it’s difficult to book a cab. We’re making it easy to find, compare prices and book a cab no matter where in the UK you are.

“The private hire and taxi industry has been disrupted significantly in recent years. Cab Guru’s aim is to help strengthen and protect the UK’s local cab companies and give them the ability to compete alongside new technology disruptors.

“We soft launched the app back in December and have been adding licensed private hire and taxi companies since then. We’re aiming for 50,000 taxis and cabs to be available in the app within the first 12 months.”

The app start-up has raised over £2m in funding to launch. The investment will be put towards further development and marketing.

The app is available nationwide. To download the app search for Cab Guru in the Apple App Store or Google Play Store, alternatively visit the website where you can also book online: http://www.cabguru.com

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.