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Mobility-as-a-Service project debuts in Scottish Highlands and Islands

A new Mobility-as-a-Service (MaaS) project has launched today (21 June) in the Highlands and Islands region of Scotland to encourage a modal shift from sole occupancy cars.

Ranald Robertson, director at HITRANS

Intended to provide a blueprint to other regions, the Go-Hi MaaS project has been developed by regional transport partnership HITRANS and enables residents, local businesses and tourists to use a newly developed app to access a range of shared transport options.

The app, which is based on the Mobilleo MaaS platform, provides instant access to information on buses, trains, taxis, car hire, car clubs, bicycle hire, air travel and ferries. This allows users to plan their journeys and then to select, book and pay for all modes of transport all in one place using any iOS or Android mobile device.

Enterprise has been selected as the car rental partner for the project and will provide users with access to Enterprise Rent-A-Car and Enterprise Car Club vehicles through the app.

Ranald Robertson, director at HITRANS, said: “Rental and car clubs form an important part of any sustainable travel mix and Enterprise has the network of branches and vehicles to ensure people have access to a safe, modern and regularly sanitised car when they need one.”

Other project partners include Bewegen, Brompton Bike Hire, Stagecoach Bus, West Coast Motors, Inverness Taxis, ScotRail, Loganair, Shotl, Skedgo, Orkney Ferries and Northlink Ferries. The work will provide all partners with data about demand for their services, helping them to better understand the needs of people in the region and to make more informed decisions about the provision of services.

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.