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Meridian to expand medium-term rental fleet

Medium-term rental specialist Meridian is planning to increase the number of vehicles on its fleet and target fleets directly as it reports that income has more than doubled during its second year of operation. 

Meridian MD Phil Jerome

Meridian MD Phil Jerome

The firm now has more than 250 cars on rental at any one time and plans to increase its overall fleet to 400 units during 2018.

And although the company’s current business model is to act as a sub-contractor to leasing firms, offering a range of semi-prestige and prestige vehicles on a three to six-month basis, Phil Jerome, managing director, added: “We are aware that in the medium term we will need to start to build our customer base while being aware of the needs of our existing clients. Certainly, one of our tasks for 2018 is to put together a new business team of our own.”

Jerome commented: “What we find is that where awareness of medium-term rental exists, fleets can immediately see applications for it, whether for employees on short-term contracts, to fill in for delays in ordered vehicles or more. It’s all about making more people aware.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 14 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie works across the magazine portfolio and updates the company websites with daily news, interviews and road test content.