Chamberlain takes up his new position in mid-April and brings experience of management positions across Fiat Group Automobiles and Volkswagen Group, most recently as sales director for Fiat Group Autos UK.

He will report to Gary Savage, managing director, Mercedes-Benz Cars, who said: ‘It's a really exciting time for Adam to join Mercedes-Benz and be a significant part of our continued sales growth. 

‘Last year was record-breaking for Mercedes-Benz Cars, and in 2013 we are launching even more exciting products – from the stunning CLA four-door coupé to the new E-Class family, additional high performance AMGs – and plenty more.  I'm looking forward to working with Adam as he plays a key part in ensuring we continue to build momentum and continue our success into the future.’

Marcus Breitschwerdt, president and CEO Mercedes-Benz UK, commented: ‘Adam completes the line-up for our senior passenger car team, all of whom are dedicated to continued significant growth across our UK business. 

‘That means growth in sales, growth in the number of new customers choosing Mercedes-Benz, and growth in the high levels of service and support we offer all Mercedes-Benz owners and drivers.’