Under the terms of a new two year-contract, the introduction of Leaselink allows Maserati GB to move to a central ordering function, using Leaselink as a hub from which it allocates new vehicle orders to its network of 18 franchised dealers across the country.

This is a completely new approach and is in contrast to the traditional online procurement model by which major contract hire and leasing and fleet management companies source new vehicles from motor manufacturers and dealers through Leaselink on behalf of fleet customers.

According to Graeme Jenkins, national corporate sales manager of Maserati GB, the reason for setting up the system in this way was to provide a better overview of all new vehicle orders and greater transparency on where they were being delivered, in line with a new local supply policy.

Maserati has seen orders increase substantially since the introduction of the new 3.0-litre V6 turbo-diesel Ghibli four-door saloon in March last year, which gave the company its first major entry point into the UK corporate market.

‘Another benefit of using the Leaselink system in the way that we have set it up, is that we will have greater transparency over the source of our new vehicle orders,’ said Jenkins.

‘We see the online ordering of our vehicles as a significant development in the evolution of the network as we continue to grow our presence in the UK corporate market,’ he added.X