Manheim sells 1,012 BMWs and MINIs in four hours
More than 1,000 used BMWs and MINIs were sold for a total of £15.5m. Manheim said the total value of the 1,012 cars sold makes it a new record as the UK’s biggest ever sale for a single manufacturer. It beats the records set by previous 1,000-car BMW sales at Manheim Colchester of £12.4m in 2014 and £14.7m in 2015.
The sale attracted a total of nearly 600 buyers, with more than 380 joining the sale remotely via Manheim’s Simulcast online bidding platform – through which one in five cars were sold.
Tim Hudson, managing director of Manheim Remarketing, said: “I am incredibly proud of the team involved across the business for working together to deliver another fantastic result for BMW and Manheim. The team on site at Colchester went the extra mile to deliver a faultless sale on the day.”
Tony Wilson, general manager for BMW Used Cars & Internal Sales, added: “Manheim delivered yet another exceptional sale for the BMW Group, with great results in terms of both conversion rate and sales performance. The Manheim team, including the staff on site at Colchester, clearly worked incredibly hard to put on what was a fantastic and well-organised event.”