Drivers securing Elite status with Lightfoot’s driver behaviour technology can now benefit from discounted vehicle hire in the first of a series of rewards.

The partnership with Thrifty brings Lightfoot Elite Drivers a 10% discount on vehicle rental.

The partnership with Thrifty brings a 10% discount on vehicle hire in the UK for drivers achieving Elite status (a driving score of 85% or above). This will be followed by discounts on breakdown cover, personal car insurance, car maintenance, in high-street stores and also perks like free weekly coffees under future plans.

Intended to provide an additional incentive to encourage a smoother, safer driving style, Elite Drivers can also win prizes like a “pie a week for a year”, dinner for two at The Shard and meeting and racing against Nigel Mansell.

Alison Chadwick, director at Thrifty, commented: “Lightfoot is exactly the kind of company we seek to work with. They have a great ethos and effectively reduce fuel costs, lower emissions and improve safety. We hope that by providing their drivers with discounts on vehicle hire, we will further encourage better drivers.”