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Leasing broker plans for growth following investment by Newable

Synergy Automotive Limited is accelerating plans for growth after the sale of majority interest to Newable Limited.

Paul Parkinson (centre) and some members of the Synergy team

Founded and run by entrepreneur Paul Parkinson, the vehicle leasing broker is based in Harrogate, North Yorkshire, and has been in operation since 2006.

Under the changes, Paul Parkinson will continue to lead Synergy as CEO, with Newable providing additional support across IT systems and automation, HR, finance and marketing.

Commenting on future plans, Parkinson said: “I see so much opportunity in this sector – from helping customers transition to electric vehicles to supporting more SME business customers. We are delighted to be working with a Newable, a business that shares our ambitions for growth with the resources and support to help us deliver on these in a dynamic change driven marketplace.”

Chris Manson, Newable CEO, added: “Newable is looking to capitalise on market opportunities created by the changing nature of work and the shifting pattern of how users pay to access assets that help them run their businesses and personal lives. Synergy is an exciting addition to our offering within our lending portfolio.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news.