Being held on Tuesday 28 April, the seminar, organised by the road safety charity and sponsored by Direct Line Group, is on the topic of Driver awareness and education: using research to maximise impact. It will provide an analysis of driver behaviour and road safety trends over the past decade, presenting survey findings alongside academic studies and expert insights.

The seminar is for any professional wanting to develop and deliver impactful and persuasive awareness-raising and educational campaigns, including developing and promoting constructive messages in an engaging and convincing way.

The seminar will focus on five key areas:

• Young and inexperienced drivers
• Fitness to drive – drink and drug driving, and driver tiredness
• Risk taking, traffic laws and enforcement
• Speed
• Distracted driving

The event will take place in central London and is ideal for road safety professionals including emergency service personnel, local authority representatives, and driving instructors, and fleet safety professionals including fleet managers and driver trainers.

Ellie Pearson, senior professional engagement officer at Brake, said: “This seminar is a really exciting opportunity for both fleet and road safety professionals to gain a practical insight into how to effectively run road safety behavioural campaigns. Attendees will benefit from hearing leading academics discuss the practical implications of their research, and how their findings should inform and improve future road safety campaigns aimed at improving driver behaviour. I’d strongly urge any professionals working in the field of road safety behavioural change to attend.”

Attendance is £49 + VAT for Brake members and £69 + VAT for non-members. For more information visit brakepro.org.