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Jaguar Land Rover spearheads fleet growth with ‘product revolution’

Speaking at this week’s ACFO event, which also gave members a first time view of the XF, which goes on UK sale in the autumn, Neil Mayling, national manager for fleet and business sales, spoke about the brands’ plans.

Calling 2015 “the year of the cat”, Mayling said: “We are on the cusp of a product revolution from Jaguar Land Rover with more than 50 product changes in the next five years: new models, facelifts and new engines.”

While the new XE and XF lead the revolution and feature the marques’ all-new range of low CO2-emitting, fuel-efficient Ingenium diesel engines, Land Rover is set to launch a 2016 model year refresh of the Evoque and a new Discovery Sport model.

Mayling added: “UK PLC is returning to the market and vehicle acquisition is a key indicator of the health of business. We feel like we are going places and our success is all about great product. We are delivering a quantum shift in our competitive position.”

He said the new range of diesel engines would be the “catalyst for growth” and singled out the 2.0 161bhp powerplant in the XE with CO2 emissions of 99g/km and offering up to 75mpg and the same unit in the XF returning 104g/km and 71.1mpg as industry-leading.

Explaining that Jaguar Land Rover had made a “major investment” in its dual brand fleet and business teams and that the brands’ product range was “incredibly relevant to the business community”, Mayling said: “We are looking for 25% of vehicles sold globally being to the fleet and business community and in the UK 45%. Sales will be won in a controlled and managed way with growth all about delivering class-leading residual values, low service, maintenance and repair costs and low CO2-emitting vehicles with excellent MPG.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.