Jaguar Land Rover UK has appointed Andrew Jago as general manager for fleet and business.

Andrew Jago, general manager, fleet & business at Jaguar Land Rover

Jago has been with JLR since 2012, including most recently in Germany where he was sales director of the Europe importer region.

His time with JLR has also seen him hold management positions in global product marketing and North America operations.

His automotive career started at a Ford retailer in Wiltshire, followed by 15 years in sales and marketing roles with Toyota in the UK and Japan.

Commenting on JLR’s fleet and business strategy, Jago said: “As the UK’s largest automotive manufacturer, Jaguar Land Rover is ideally positioned to service the needs of fleet and business customers in the premium market. We continue to invest in new models, technologies and services at an unprecedented level, with a fleet and business team working tirelessly to become trusted advisors to our customers.

“We must use our knowledge and expertise to build valued and lasting commercial relationships, while promoting the benefits of our products and services as a total package.”

Jago also said JLR had all the key components to deliver on the customer service promise during purchase and ownership as well as the right model line-ups. He commented: “In the last five years, the Jaguar model range has more than doubled from just three nameplates to seven. Where XF was traditionally our core fleet proposition, the addition of XE, E-Pace, F-Pace and I-Pace has further cemented the appeal of Jaguar to fleet and business customers. Unsurprisingly, fleet demand for our World Car of the Year-winning I-Pace all-electric vehicle continues to ramp up with the Benefit-in-Kind reduction to 0% in the next tax year.

“At Land Rover, new Defender will become the seventh model for the brand and is arguably the most hotly anticipated model launch in our history. Plug-in hybrid technology was introduced to Range Rover Sport and Range Rover last year, while new Range Rover Evoque and Discovery Sport with mild hybrid Ingenium technology were launched earlier this year. Plug-in Hybrid technology will follow on both within a year.”

Looking at the challenges and opportunities for the fleet and business sector in years to come, Jago added: “Compliance and legislation will continue to influence decision-makers and we have an important role to play in ensuring that our customers understand the implications of any changes. Jaguar Land Rover is well placed to adapt by leveraging our expertise in the areas of lightweight aluminium construction and propulsion technology. Jaguar Land Rover is always leading the way in Autonomous, Connected, Electric & Shared vehicles; several thousand customers have taken delivery of the I-Pace in the last year alone. We have also supplied hundreds of cars to emerging new mobility ventures, providing invaluable insights into the needs of these customers.”