IAM targets business drivers as part of 10-year road safety strategy
The new strategy proposes that the road safety industry should aim to reduce road deaths on UK roads to 1,000 a year by 2020, saving 1,000 lives over the period. The strategy supports the UN Decade of Action for Road Safety 2011-2020.
The key focus of the strategy is to target those drivers at highest risk, including business users as well as older and young drivers, motorcyclists and cyclists.
The firm says its driver training company, IAM Drive & Survive, will be working with businesses to train their company drivers and will encourage these companies to only use suppliers who make sure their employees are trained as well.
IAM chief executive Simon Best said: 'We want to see five-star drivers in five-star cars on five-star roads. Cars and roads are getting safer so it’s time to concentrate on the driver by improving their skills and behaviour.
'As the government looks to publish its road safety strategy we believe that over 1,000 lives can be saved in the next decade by continued partnership between government, local authorities, enforcement agencies and education bodies. This also means a cost saving to the UK economy of £1.8 billion over the period, with each fatal accident costing society £1.8 million.'