The deal marks the first between Zipcar and Hyundai in the UK and brings a total of 100 Hyundai i30 models to Zipcar members from key locations throughout central London.

Zipcar members can now reserve a Hyundai i30, to use by the hour or by the day, via the Zipcar website or smartphone app, and be driving in a matter of minutes. Members can unlock the car with either a Zipcard or the mobile app.

Martin Wilson, Hyundai UK fleet director, said: “We are extremely proud to be working with Zipcar and we look forward to the i30 impressing Zipcar’s members over the coming months. With the cars located in so many key areas across London, this will give us an exceptional opportunity to engage with drivers who may not have considered a Hyundai before – and get their feedback too.”

Mark Walker, Zipcar UK general manager, added: “Hyundai’s offering was a natural choice for us. The i30 is well suited to Zipcar, because of its quality, easy handling and intuitive controls. Its quality is essential to both our members who are driving the cars and to us who manage them. Factor in Bluetooth and smartphone connectivity, and I have no doubt the i30 will be a big hit with our members.”