The company creates and manages high-performance sales and profit improvement programmes for the automotive industry.

In his new role Hughes will have the remit of developing new products and services to support new and used car sales, profit improvement, digital media, customer journey and aftersales.

Darren Atkin, AMS managing director, said: ‘The pace of change within the automotive industry is very exciting. New technology, retailing concepts and business models are enhancing the customer experience, and Harvey’s appointment means we will continue to offer innovative products and services to our clients.’