A government campaign reminding road users to ‘Travel Like you Know Them’ has relaunched to help keep everyone safe on the road.

The campaign reminds road users of their responsibilities to each other

The renewed campaign reminds all road users of the Highway Code changes which came into effect last year and introduced a number of changes. These include the requirement for drivers to give way to pedestrians and cyclists going straight ahead at a junction, as part of a new risk-based ‘Hierarchy of Road Users’.

The campaign is targeted at everyone who uses the road, with an emphasis on those who have a greater responsibility to reduce the risk they may pose to others.

People are again being encouraged to:

• Give priority at junctions to people cycling straight ahead and people waiting to cross or already crossing the road
• Pass horse riders at under 10mph and allow at least 2m of space and keep to a low speed when passing people walking on the road
• Leave at least 1.5m when overtaking cyclists at speeds of up to 30mph, and give them more space when overtaking at higher speeds
• Remember that people cycling may ride two abreast or in the centre of the lane if it is safer to do so, pulling in when safe to allow vehicles to overtake

Roads Minister Richard Holden said: “We have some of the safest roads in the world and will continue to strive to improve road safety for all users.

“It is fantastic that the Travel Like You Know Them campaign is back to continue to raise awareness of these important changes and to change behaviour on our roads to help keep those more at risk safe.”

RAC head of policy Simon Williams added: “Drivers, cyclists, pedestrians – whatever labels we use, at the end of the day we’re all humans getting from A to B and this campaign reminds us all, in a very personal way, of the responsibilities we have for looking after each other. Every casualty on our roads is one too many and we hope all road users take the time to remind themselves of what they should be doing differently following last year’s major changes to the Highway Code.”