Launched by Decos, the app is available free for Android users at the Google Play Store with an iPhone version planned to launch in the first quarter of 2015.

After installation, Flo automatically records all trips, based on GPS data and the device's motion sensors. During each time behind the wheel, Flo awards points for good driving, such as smooth acceleration and steady speed, and deducts points for poor driving, including hard braking and driving too fast around corners. As the driver learns Flo's feedback, they can adjust their driving immediately, seeing fuel and maintenance cost savings right away. They can also set personal goals and work toward them to save even more money.

The latest launch follows the release of the beta version of Flo in March this year. The new version includes some additional features:

• Invite friends from Google+ or Facebook for an online competition
• Get better feedback & points from our dramatically improved Flo-score algorithm
• The possibility to add up to 6 cars to personalize your account
• Improved battery-life 

Existing Features:

• Trip scoring so drivers can see how well they've performed
• Audio and visual feedback while driving
• Personal goal setting, for safer, sustainable, cost-conscious driving
• Trip playback in beautiful 3D so drivers can see areas for improvement
• Automatic trip recording, including: score, distance, travel time and route

Flo can be installed on Android smartphones running Android 4.1 and higher.