Ford takes to the road to showcase commercial fleet offering
The first TradePoint VIP Event took place at B&Q’s store in Bolton, Lancashire this month. The two-day road-show brought together around 30 equipment supply firms keen to demonstrate their wares to builders, plumbing and heating engineers, joiners, electricians, landscapers and decorators.
Ford is supporting 37 of the roadshows, from Aberdeen in the north east to Plymouth in the south west through to mid-November. Regional dealers are providing manpower at each event and Ford is providing marketing support, which includes prize draws valued at £1,000.
Each B&Q TradePoint has thousands of registered customers on its books, each of which uses some form of business-related commercial vehicle.
Steve Clary, Ford’s commercial vehicles director, commented: ‘It is a great opportunity for Ford to meet trade customers and to demonstrate the attributes and benefits of Ford ownership. Ford is an event sponsor, and at each event we will be displaying a variety of vehicles, including of course Ford Transit and Ford Transit Connect.’