Revealed at the carmaker’s Northeast Industrial Complex in Camaçari, the new concept shows a more grown-up look for the Ka, which will also offer fuel efficiency as a key strength according to Ford along with a roomy interior with comfortable seating for five, best-in-class air conditioning, and a host of useful technologies such as a central docking station for mobile devices and Ford SYNC.

The new model is set to go on sale from 2014 in Brazil and other key markets including the emerging ones of South America and South Asia, and will build on fast-growing global demand for compact cars. According to Ford, the sub-B sector is anticipated to grow by 35% from 2012 to 2017 to approximately 6.2 million vehicles.

‘The Ford Ka Concept is aimed at customers in growth markets who want and expect more,’ said Joe Hinrichs, president of The Americas for Ford Motor Company. ‘It will delight consumers with its sleek design, clever technology, attention-to-detail quality and superb craftsmanship. It also shows the continued importance of our South American design and engineering capabilities to serve markets around the world. It’s truly another global design and engineering milestone for Ford.’

The Ka Concept is the second vehicle developed by Ford Brazil following the Ford EcoSport, with the production model to be built alongside the SUV.