The package includes while-you-wait servicing and free Wi-Fi access as well as collection and delivery of vehicles.

The Fleet programme also includes a maximum booking lead-time of three days for service work. Furthermore, large fleets using Ford’s online booking system through the “1link” system are guaranteed a response within 20 minutes.

Fleet managers will benefit from the comprehensive Ford Fleet National Pricing programme, which details service costs, the added reassurance of various programmes designed to simplify fleet operation, such as Ford Fleet Accident Management, and support from Ford’s Fleet Service Centre.

The launch of Ford BlueService for Fleet forms part of the brand’s plans to transform the aftersales experience across its dealer network and follows the introduction of Ford BlueService and Motorcraft 4+, for new and used vehicles, respectively, and Transit24, designed to provide fast and consistent aftersales services to fleet-based commercial vehicle customers.

Jon Wellsman, director, Ford Customer Service Division, said: ‘The Ford BlueService for Fleet programme is a major advance towards Ford’s long-term goal of transforming the customer aftersales service. This includes all drivers of Ford vehicles, both private and business.

‘BlueService for Fleet is designed provide the highest quality service, in the shortest possible time, at the lowest possible price.’