Ford chooses NAVTEQ as sole-supplier of maps for SYNC MyFord Touch GPS
MyFord Touch featuring NAVTEQ map data is scheduled to launch on multiple 2013 Ford and Lincoln vehicles in North America early next year, with expanded features such as NAVTEQ Voice, Speed Limit information, Enhanced Junction View Content, 3D Landmarks, and NAVTEQ Traffic Patterns.
The NAVTEQ map itself is collected and built using a comprehensive step-by-step process. At every stage, there is a central focus on creating accurate and precise data. NAVTEQ's primary goal throughout the collection process is to capture data as it exists in the real-world. Equipped with specialized tools, NAVTEQ's Digital Mapping Operations team collects and verifies street geometry and up to 260 attributes such as one-way streets, turning lanes, speed limits and information pertaining to points-of-interest.
Jeff Mize, senior vice president, Sales & Business Development, NAVTEQ, commented: ‘NAVTEQ's comprehensive automotive grade quality and the consistency of our global specification enable consumers to get the best route through their MyFord Touch navigation system. Providing superior location data combined with exceptional support is an invaluable competitive advantage we provide to our customers.’