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Fleets urged to ‘step up’ employee road safety focus under Road Safety Week

Licence Bureau is calling on fleet operators to ‘step up’ their road safety focus as part of Road Safety Week 2019 (18-24 November).

Steve Pinchen, sales director at Licence Bureau

Coordinated by Brake, the week provides an ideal opportunity to remind its employees about the importance of everyone’s contribution to road safety whether they drive a vehicle on company business, ride a bicycle or are a pedestrian walking to work, according to Licence Bureau.

“Every 20 minutes, someone is killed or seriously injured on a British road and each of these tragedies is preventable,” said Steve Pinchen, sales director, Licence Bureau.

“Road Safety Week provides all road users, especially businesses and business drivers, the opportunity to analyse and review their own current policies and behaviour to ensure they are on the right path to contributing towards safer roads for everyone.”

This year’s Road Safety Week has two core elements at its core: safe journeys, through the use of safety technology; and healthy journeys, via the safe use of alternative ‘transport’.

“Human error continues to be the cause of over 90% of vehicle accidents on the road, yet modern vehicles have a plethora of advanced driver assistance systems to help prevent this,’ explained Pinchen.

“As part of Road Safety Week, we are encouraging organisations to revisit their policies and procedures whether they are driving, cycling or simply walking,” he added.

As part of its role in Road Safety Week, Licence Bureau will visit senior schools in the Hemel Hempstead area, encouraging teachers and 16-18 year-olds to focus on road safety.

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.

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