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Fleet Show growth continues to impress

The combination of balmy weather, a superb venue, an extensive indoor exhibition and an incredible line-up of new cars provided a compelling argument for fleet managers to make the trip to Silverstone. And those who did were rewarded with all the thrills that are expected of the UK’s premier motor racing circuit.

Fleet World Fleet Show organiser, Ross Durkin, said: 'We set out to provide visitors with as full a programme for the day as possible and the buzz in the halls during the early part of the day was absolutely amazing.

'This year’s show was significantly bigger than last year’s in every respect, not least of all the number of superb new cars and vans available for test driving on the Grand Prix and Stowe circuits. As the day went on, the activity on the two circuits built to a point where the excitement it generated was amazing. While we weren’t trying to recreate the atmosphere of a race day, there’s no doubt that many of those involved in the fleet industry still have a real passion for cars.' 

The show hosted a number of significant events including the inaugural Fleet Driver of the Year competition, jointly organised by ALD Automotive, Peak Performance, and Toyota & Lexus Fleet Services. Meanwhile, a comprehensive session of seminars and workshops provided an opportunity for those who wished to find out about the latest thinking on technology and fleet management techniques.

Show organiser Ross Durkin added: 'We were well aware before the show that in the current age we are competing with a whole host of media and events for fleet buyers’ attention.

'Fleet managers can find just about anything on the internet these days, and there have been suggestions from some quarters that fleet shows per se have had their day. But the quantity and quality of visitors at the show proves that the right proposition can still get people out in significant numbers. We are already looking at ways to build on the success of this year’s show to deliver an even better event in 2014.'

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.