Fleet industry stalwart Doug Hyett has joined Fleet Operations in the newly created role of commercial director.

Doug Hyett, commercial director at Fleet Operations

Hyett brings more than 20 years of fleet experience – from both a leasing and manufacturer perspective – and will help accelerate the company’s growth ambitions.

Hyett will oversee the commercial development of the business, growing its UK customer base and offering, while driving cost-efficiency savings for fleets on their net zero journeys.

His background, which includes four years as national fleet sales manager at Volkswagen UK and 15 years as head of mega fleets then sales director at Lex Autolease, will also extend to enhancing the skills and capabilities of the company’s sales team.

Richard Hipkiss, managing director, Fleet Operations, said: “Doug’s appointment marks the latest step in an exciting chapter for Fleet Operations, as we continue our rapid growth trajectory, injecting fresh thinking, innovation and energy into the fleet automotive sector.

“He shares our values, customer-first mentality and long-term strategic vision. His extensive leadership experience and impressive in-depth knowledge of the industry will make him an invaluable addition to our team.”

Hyett added: “I am confident I can help the company to continue to raise the fleet management bar, supporting and cost optimising fleet businesses as they navigate a period of considerable change for industry.”