Fiat has announced changes to its UK management team, with Damien Dally being appointed managing director for the UK operations of Abarth, Fiat and Fiat Professional, with immediate effect. He will join marketing director Giuseppe Cava and sales director Iain Brown on the management team.

Damien Dally, managing director for the UK operations of Abarth, Fiat and Fiat Professional

Dally has worked for FCA – and subsequently Stellantis – for 21 years and has a wide breadth of knowledge and experience across all of the brands within the group. His tenure includes a stint in Italy as head of commercial development – Jeep brand EMEA and Management of the Fiat Chrysler International Sales Operations. He is renowned for his passion for driving results alongside his strong sales and marketing background gained both in the UK and Europe. Dally will report to Paul Willcox, senior vice president and group managing director, Stellantis UK.

Cava joined the group in June 2018 covering several roles in the product marketing team and leading the division as head of product, before moving to the marketing director role for Fiat and Abarth in February 2022 where he remains. Cava holds a double master’s degree in management from two leading universities in Germany and Italy as well as a Masters in Global Marketing & Made in Italy. Cava will report into Damien Dally, managing mirector.

Sales Director Brown has an abundance of sales and automotive experience, having first joined Fiat as zone sales manager in 2008. During his tenure, he has held various roles with the Stellantis brands, including regional sales manager and national sales operation manager. In his latter role, from 2019, Brown was head of customer experience and quality for Abarth, Fiat, Alfa Romeo, Fiat Professional and Jeep.

Richard Chamberlain continues his role as director of commercial vehicles for Stellantis UK.

On his appointment, Dally, said: “This is a huge honour for me to take over these iconic brands with incredible pasts, but equally as exciting futures. In the all-electric Fiat 500 we truly have an electric car that is widely lauded by media and consumers alike. In addition, the Abarth 500e has just been revealed and will be on sale later in the year while e-Ducato and e-Scudo offer a diverse portfolio for van drivers. It really couldn’t be a more exciting time to be working on these brands.”

Senior vice president and group managing director, Stellantis UK, Paul Willcox said: “I am delighted to congratulate Damien on his new appointment as managing director for the UK operations of Abarth, Fiat and Fiat Professional. His 21 years’ experience within the business and deep understanding of the individual brands will help guide the business towards its successful emission free future.”