Tom Middleditch set to take on new head of electric mobility role.

Tom Middleditch takes on the new head of electric mobility role at Europcar

Europcar Mobility Group UK is reshaping its resources to put further focus on electric vehicles with the creation of a new head of electric mobility role. The new position builds on the EV fleet and services already established by the mobility brand.

Tom Middleditch has been appointed to the new role. Having held various marketing positions within the business, Tom is excited to be working across all parts of the business as well as with its customers and other external stakeholders to accelerate electric vehicle rental usage.

“Having recently taken part in the EV Rally: The Capital City Challenge, I am absolutely convinced that the UK is ready to exploit the growing choice of electric vehicles on the market,” said Tom Middleditch. “And Europcar is in an exceptionally strong position to help businesses and private motorists learn about every aspect of driving electric, avoiding any long-term financial commitments.

“I will be working closely with teams and EV experts across the business to build the EV community where we share plans, create alignment and gain momentum to reach and exceed our eco goals as soon as possible.”

Ron Santiago, managing director, Europcar Mobility Group UK added: “Europcar is committed to reducing the environmental impact of its business and its fleet, and this new role will ensure we can fast-track our green initiatives. This dedicated EV role will provide the right focus for more collaboration with all our teams, consolidating our EV activities into a single holistic strategy. Tom’s experience and passion for greener motoring will ensure he is perfectly placed to take the strategy forward successfully.”