From next month, the firm will operate seven-day opening across 60 locations, including 22 airports and 38 city centre branches, and is also launching 24 hour opening at six key airports. The remaining 128 locations, including airports, will be open 6 days a week, 8am to 6pm Monday to Friday and 8am to 1pm on Saturdays, with 7-day openings in these remaining locations being rolled out to respond to customer needs.

The move follows trials of extended opening hours at selected locations over the last few months, which are said to have yielded successful results.

Ken McCall, managing director, Europcar Group UK, said: ‘We want to ensure that car hire fits in with our customer’s needs, by offering as much choice and flexibility as possible. By extending our opening hours at more than 60 locations to cover the entire weekend and at key airports staying open 24/7, we are offering the most adaptable car hire product possible. This is an exciting initiative for us and we think it is great news for our customers.’