Under the move, a fleet of Nissan LEAFs will be used for delivery and collection of hire cars in Birmingham and will be available to hire at Europcar branches across the city.

The vehicles have been deployed in line with Europcar’s commitment to moving its fleet to 5% electric vehicles by 2020.

Ken McCall, managing director, Europcar UK Group, commented:

“Europcar customers in Birmingham will now have the ability to reduce their environmental footprint and opt for a greener solution for urban journeys by renting an electric vehicle.”

Councillor Sir Albert Bore, Leader of Birmingham City Council added: “Birmingham City Council recognises Europcar’s leadership role in promoting sustainable mobility solutions. I welcome Europcar’s decision to offer electric vehicles for rental to the people of Birmingham which will assist in meeting the Council’s target of a 60% reduction in carbon emissions by 2027.



“The Mobility Action Plan White Paper calls for partnership with the private sector to meet our emissions target and the innovative use of electric vehicles by Europcar for delivery and collection highlights the way businesses can examine their use of vehicles to identify green solutions. I am impressed with the number of local Birmingham businesses who will be taking advantage of Europcar’s new electric vehicle rental service, in order to play their part in improving the City’s air quality and reducing emissions.”