Workbench Logo
Workbench Logo
Workbench Logo
Workbench Logo
Workbench Logo

Europcar Group puts focus on mobility under rebrand

Europcar Group has rebranded with a new name and identity to reflect its transformation into a mobility provider.

The new name and brand identity reflect the transformation of the group

The new name and brand identity reflect the transformation of the group

The business – now known as Europcar Mobility Group – has provided car rental in Europe for almost 70 years but the last few years have seen it diversify into offering a wide range of services including chauffeur services, car sharing and peer-to-peer car-sharing.

Recent acquisitions have included Ubeeqo, a European start-up specialised in car-sharing, and Brunel, a provider of chauffeur services. More recently, the group also bought Scooty, a scooter-sharing start-up, and took minority investments in Snappcar, the second largest international peer-to-peer car-sharing player in Europe, and Wanderio, a multimodal search and comparison platform.

The firm has also continued to invest in its traditional rental services with the 2017 acquisition of low-cost car rental specialist Goldcar and Buchbinder, one of the major vehicle rental leaders in Germany.

Caroline Parot, Europcar Mobility Group CEO, commented: “Our customers’ expectations and needs are rapidly evolving, and we all know now that the traditional model of owning a car doesn’t fit-for-all anymore. Furthermore, thanks to technology and digital innovation, there are now many other smart and cost-effective solutions to get from one point to another, and that’s what really matters for people.

“In this context, there is a clear need for global mobility providers, making people’s lives easier. We are convinced that we are in a very good position to play our role as a leader in this paradigm shift. We want to be the preferred ‘Mobility Service Company’ by offering attractive alternative solutions to vehicle ownership.”

For more of the latest industry news, click here.

Related Posts

Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.