In a statement issued yesterday (17 December), Europcar said that it is to focus its business exclusively on its two core brands: Europcar and its low-cost, value-for-money business, InterRent. Europcar has until now also serviced National and Alamo brands in some EMEA countries.

‘Making life simple is at the heart of what we are trying to achieve for our clients. By focusing our strategy on Europcar and InterRent, we will clarify our brand portfolio, improve customer perception and continue to strengthen Europcar’s position in its key markets,’ said Cyrille Giraudat, chief marketing and clients officer.

Back in 2006, Europcar acquired that Alamo and National brands for €670m.

Today’s statement said the return of National and Alamo to Enterprise Holdings in certain EMEA countries marks the formal conclusion of a process begun in August 2013 to end commercial cooperation between Enterprise Holdings and Europcar, now confirmed by arbitration.

To read Enterprise's comments on its plans for the brands, click here.