Available for download on mobiles with either iOS or Android operating systems, the free app enables users to book, access and manage their reservations.

Business customers and individuals can use the new app to view or modify upcoming reservations, get directions to an Enterprise location, call roadside assistance or find and book a rental car for their next trip from one of Enterprise’s 7,200-plus branches worldwide. They can also sign-in via an Enterprise Plus loyalty account to make reservations even faster, plus earn points toward free rentals. And the app also allows customers to contact roadside assistance or 24/7 customer support, as well as instantly look up rental branch details including phone number, address and directions

The app uses a ‘quick start’ dashboard that analyses past behaviour contextually to create shortcuts, showing both favourite and recently-used branches as well as reusing previous search criteria.

Enterprise Plus members can also receive current and upcoming reservation details in real time as well as access a single list of past and future rentals.

Khaled Shahbo, UK & Ireland managing director at Enterprise Rent-A-Car, said: “Our customers rightly demand exceptional service at our branches, but increasingly they also want to be able to book and review rentals easily on a mobile wherever they are. This new app gives people instant access at their fingertips to everything they might need to make their rental experience smooth and hassle-free.”

Customers can download the Enterprise app free of charge from the iTunes Store or Google Play Store.