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Emergency services urged to sign up for Road Safety Week

This year’s Road Safety Week will focus on the theme ‘drive less live more’. The Road Safety Week 2015 Emergency services can take part by running specific enforcement activities to create a safer environment for those that choose to drive less, and by engaging young people in road safety.

Road safety charity Brake is urging emergency services to visit www.roadsafetyweek.org.uk for ideas on using the week to engage local communities and register for the free e-action pack. The pack is due out next month and includes downloadable posters on this year’s theme, web banners, advice and case studies to help run successful activities.

Last year hundreds of emergency service professionals got involved by coordinating activities in their area. Agencies can use the event to run one-off activities, launch new campaigns, or generate extra involvement and publicity for year-round programmes.

Julie Townsend, Brake deputy chief executive, said: “A big part of that is driving less if we can, and this can make a huge difference to health and wellbeing, communities and the planet. That’s why this Road Safety Week, we’re encouraging everyone – including companies – to consider how they travel, and if possible ditch some vehicle mileage, and walk, cycle or use public transport instead.

“Emergency services can be pivotal in getting this vital message out to the community. Hundreds of companies get involved in Road Safety Week every year, by running activities to engage young people, running enforcement activities to make roads safer to walk and cycle, and running fundraisers and awareness campaigns. See roadsafetyweek.org.uk for ideas, and to register for a free pack to help you take part.”

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Natalie Middleton

Natalie has worked as a fleet journalist for 16 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. As Business Editor, Natalie ensures the group websites and newsletters are updated with the latest news.