Driving for Better Business celebrates 10 years with new initiatives
The Driving for Better Business initiative is now led by Highways England.
Still supported by RoadSafe, the initiative is now led by Highways England and is embarking on a revitalised campaign to make it easier for employers to access information on what they could be doing, and give them tools and resources, free wherever possible, to help them put it into practice.
This includes a redesigned website with new and updated resources, a more user-friendly approach and a new animated video on the home page to show the benefits of managing work-related road risk.
The campaign will continue to focus on using its Business Champions to share their stories with other employers and promote the campaign and continues to look for new Driving for Better Business Champions.
The programme will also bring a series of free-to-attend business engagement events in the Autumn (both live and online) with more details to follow.
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Natalie Middleton
Natalie has worked as a fleet journalist for over 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day.
