Driving for Better Business campaign enters new phase
Following the recent announcement that the Department for Transport has pulled its funding for the RoaSafe-managed campaign, Driving for Better Business has said that it is entering a new phase that will focus on the development of a variety of mechanisms to enable businesses to continue to share best practice in the safe-driving at-work arena. The initiatives will include:
• The increased promotion by "business champions" to their industry sector peers, suppliers and customers of safe driving good practice.
• The development of a number of benchmarking toolkits that will enable directors to discover how well they are doing in key management areas within the at-work driving arena.
• A doubling to four a year of the "business champions" meetings, which are key to networking and the exchanging of ideas.
• The development of specific interest groups around key areas that impact on driving for work including HR issues; Intelligent Transport Systems (ITS) which can help change driver behaviour; and sustainable management. The groups will be supported by regular communications.
• Additionally, the campaign has successfully recruited a wide range of partner organisations of which more than 20 are actively involved in supporting its work including the likes of Fleet Support Group, IAM Fleet, and the Royal Society for the Prevention of Accidents.
Recently GreenRoad became the first company to sign up as a strategic partner with RoadSafe as it continues the campaign without financial support from the Department for Transport.
Forthcoming events to be organised by the campaign will include a boardroom briefing event in June in conjunction with Green Road and a regional "business champions" meeting in September hosted by Michelin.
Director Adrian Walsh said: ‘We will continue to work with our "business champions" and partners to design new business support services and campaign messages to promote the importance of good management at all levels of an organisation in achieving improved performance and the crucial outcome of improved road safety.’